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When Rubber Hit the Road

When Rubber Hit the Road

In 1991, Eau Claire's Uniroyal employees received devastating news: after 75 years, the tire factory would close. As the city struggled with losing 1,300 union jobs, workers faced life-changing decisions. But this Wisconsin community reinvented itself, providing a blueprint for resilience against the backdrop of America's manufacturing decline.

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When Rubber Hit the Road is a local public television program presented by PBS Wisconsin

When Rubber Hit the Road

When Rubber Hit the Road

Video has Closed Captions

Special | 56m 41s | When Uniroyal closed in Eau Claire, citizens faced a choice: reinvent or be left behind. (56m 41s)

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