In Wisconsin

Soft Lure

Special | 8m 40s

The Wisconsin fishing opener is this weekend. Every year, anglers lose some 25 million pounds of plastic lures into the world's lakes and waters. These lures are usually made from a soft plastic that easily rips off the hook. That plastic can leach into the waterways, creating environmental problems. His invention could become a new industry for our state.

Aired: 04/28/11

Rating: TV-G

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