Wisconsin Life

Industrial Designer Brooks Stevens

Clip: Season 3 Episode 2 | 10m 58s | Video has closed captioning.

Profile of Milwaukee industrial designer Brooks Stevens. He designed home furnishings, appliances, automobiles and motorcycles. Of note were his designs for the Jeep Wagoneer, Oscar Mayer's Wienermobile, Harley-Davidson motorcycles and the Miller Brewing Company logo. He popularized the phrase "planned obsolescence."

Aired: 08/17/15

Rating: TV-G

Problems Playing Video? | Closed Captioning

Wisconsin Life is a local public television program presented by PBS Wisconsin.

Funding provided by Alliant Energy, Lowell and Mary Peterson, American Transmission Company, the Focus Fund for Wisconsin Programming, and Friends of PBS Wisconsin.